Jessica's passion for digital strategy began in a newsroom, where she was able to see firsthand how an understanding of new media was critical to helping organizations reach their business goals. Today, with a strong foundation in journalism and media trends, that's exactly what she does. Jessica currently works as a digital media strategist and editor based in Toronto. Her areas of expertise include business, finance, technology and innovation. She's currently working as an Associate Editor with LowestRates.ca, Canada's largest rate comparison website., where she develops and executes digital strategy across all areas of the platform. Previously, she spent two and a half years as a National Online Journalist with Globalnews.ca, where she covered global business and economic trends and frequently discussed her stories on Corus radio affiliates.
Jessica is a natural-born communicator, having talked the editors of a local paper into giving her a monthly column at just 15 years old. Since then, her work has been seen in outlets like Global News, LowesRates.ca, Techvibes, MobileSyrup, and the Financial Post, among others. In 2017, she graduated from the Ryerson School of Journalism, where she specialized in multimedia journalism. In the summer of 2020, she'll complete her Masters of Business Administration (MBA) at Ryerson’s Ted Rogers School of Management. She continues to be fascinated by finance, technology, digital media, and the different forces at work in the market today.
Jessica's professional mission is to combine her passion for journalism with her passion for business. She hopes to achieve this by creating sustainable and profitable digital media products that allow corporations to achieve their business goals while maintaining an authentic brand identity.
If you're interested in working with Jessica, click here to get in touch!