Experience

Skills

Five years as an editor and strategist for digital platforms
Advanced knowledge of graphics, podcasts, interactives and video/audio production
Working knowledge of audience development tools and social media scheduling tools (Google Analytics, Hootsuite, etc.)
Advanced SEO, WordPress and CMS knowledge
Adobe Creative Suite
Working HTML/CSS knowledge
Experience reporting on consumer trends, finance, monetary policy, technology, innovation

Plays a pivotal role in crafting digital strategy while ensuring that web pages have high revenue potential.
Leads multi-faceted web projects in an agile environment requiring input from multiple stakeholders (product team, data analysis team, development team, content team and senior executives).
Keeps up to date on the latest trends in financial technology and web strategy and evaluates these trends to determine whether they’re appropriate for LowestRates.ca.
Works closely with senior leadership to develop and execute corporate strategy for LowestRates.ca.
Manages two in-house writers, along with several contractors (these may include UX designers and freelance writers) to execute complex digital projects.

Writes for the national breaking news desk
Covers breaking Canadian stories independently in a fast-paced environment while collaborating with several different departments to produce content in the best-suited format
Continuously developing my knowledge of digital tools and using audience data to maximize the reach of stories
Writing/producing data-informed feature stories involving multiple components (video, audio and graphics)
Focuses on stories in the consumer trends beat, including finance, technology, economics and monetary policy

Led the launch of the website’s Business Section, which involved developing editorial coverage plans with a focus on enterprise and thought-leadership technology content
Worked with other editors to organize branded content initiatives and discover new monetization opportunities
Determined the best storytelling format to use for each piece published in the Business section
Helped direct sponsored content for the Business Section
Acting as a spokesperson for the section on radio segments, YouTube shows, podcasts and panels

Covered Toronto’s tech, startup and entrepreneurship spaces, which involved attending events, developing relationships with the industry’s key stakeholders and pitching stories.