The business of telling stories.
About Me
Jessica is a dedicated strategic professional with several years of experience across a range of product, content marketing and editorial roles. She is passionate about:
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Helping companies leverage technology to grow their revenue and achieve their goals.
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Making digital strategy accessible to businesses and professionals.
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Improving the way individuals interact with products, services and each other by delivering exceptional user experiences.
Tools and Technical Skills
Software Tools
Jira, Confluence, Figma, Productboard, FullStory, Miro, Pendo, Airtable, Chartbeat, Webex, Microsoft Teams, Slack, etc.
Technical Experience
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Building successful marketplace products.
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KPI definition and performance measurement.
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Data analysis, A/B testing, user segmentation.
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Migrating and transforming legacy architecture.
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Writing functional product requirements for designers and engineers.
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Driving customer discovery at all stages of software development lifecycle.
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Go-To-Market planning in collaboration with marketing and support teams.
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Leading growth product initiatives from inception to execution.
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Managing business simplification efforts.
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Defining use cases and requirements for enterprise-scale content systems spanning several mediums (digital, audio, broadcast, etc.).
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Experienced people manager and mentor for cross-functional, agile teams.
