Skills
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Five years as an editor and strategist for digital platforms
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Advanced knowledge of graphics, podcasts, interactives and video/audio production
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Working knowledge of audience development tools and social media scheduling tools (Google Analytics, Hootsuite, etc.)
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Advanced SEO, WordPress and CMS knowledge
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Adobe Creative Suite
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Working HTML/CSS knowledge
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Experience reporting on consumer trends, finance, monetary policy, technology, innovation
Experience
Current: Product Manager - Cision Canada
Associate Editor - LowestRates.ca - Sept. 2019 - Nov. 2020
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Plays a pivotal role in crafting digital strategy while ensuring that web pages have high revenue potential.
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Leads multi-faceted web projects in an agile environment requiring input from multiple stakeholders (product team, data analysis team, development team, content team and senior executives).
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Keeps up to date on the latest trends in financial technology and web strategy and evaluates these trends to determine whether they’re appropriate for LowestRates.ca.
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Works closely with senior leadership to develop and execute corporate strategy for LowestRates.ca.
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Manages two in-house writers, along with several contractors (these may include UX designers and freelance writers) to execute complex digital projects.
National online journalist • Global News • Apr 2017 - Sept. 2019
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Writes for the national breaking news desk
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Covers breaking Canadian stories independently in a fast-paced environment while collaborating with several different departments to produce content in the best-suited format
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Continuously developing my knowledge of digital tools and using audience data to maximize the reach of stories
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Writing/producing data-informed feature stories involving multiple components (video, audio and graphics)
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Focuses on stories in the consumer trends beat, including finance, technology, economics and monetary policy
Business Section Editor •MobileSyrup• Mar 2016 - Mar 2017.
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Led the launch of the website’s Business Section, which involved developing editorial coverage plans with a focus on enterprise and thought-leadership technology content
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Worked with other editors to organize branded content initiatives and discover new monetization opportunities
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Determined the best storytelling format to use for each piece published in the Business section
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Helped direct sponsored content for the Business Section
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Acting as a spokesperson for the section on radio segments, YouTube shows, podcasts and panels
Toronto correspondent • Techvibes • Jul 2015 - Mar 2016
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Covered Toronto’s tech, startup and entrepreneurship spaces, which involved attending events, developing relationships with the industry’s key stakeholders and pitching stories.