Skills 

  • Five years as a writer and editor for digital platforms

  • Advanced knowledge of graphics, podcasts, interactives and video/audio production

  • Working knowledge of audience development tools and social media scheduling tools (Google Analytics, Hootsuite, etc.)

  • Advanced SEO, WordPress and CMS knowledge

  • Adobe Creative Suite

  • Working HTML/CSS knowledge​

  • Experience reporting on consumer trends, finance, monetary policy, technology, innovation 

Experience

 

Current: Associate Editor - LowestRates.ca - Sept. 2019 - present

  • Plays a pivotal role in crafting digital strategy while ensuring that web pages have high revenue potential.

  • Leads multi-faceted web projects in an agile environment requiring input from multiple stakeholders (product team, data analysis team, development team, content team and senior executives).

  • Keeps up to date on the latest trends in financial technology and web strategy and evaluates these trends to determine whether they’re appropriate for LowestRates.ca. 

  • Works closely with senior leadership to develop and execute corporate strategy for LowestRates.ca.  

  • Manages two in-house writers, along with several contractors (these may include UX designers and freelance writers) to execute complex digital projects. 

 

National online journalist • Global News • Apr 2017 - Sept. 2019

  • Writes for the national breaking news desk

  • Covers breaking Canadian stories independently in a fast-paced environment while collaborating with several different departments to produce content in the best-suited format

  • Continuously developing my knowledge of digital tools and using audience data to maximize the reach of stories

  • Writing/producing data-informed feature stories involving multiple components (video, audio and graphics)

  • Focuses on stories in the consumer trends beat, including finance, technology, economics and monetary policy

 

Business Section Editor •MobileSyrup• Mar 2016 - Mar 2017.

  • Led the launch of the website’s Business Section, which involved developing editorial coverage plans with a focus on enterprise and thought-leadership technology content

  • Worked with other editors to organize branded content initiatives and discover new monetization opportunities

  • Determined the best storytelling format to use for each piece published in the Business section

  • Helped direct sponsored content for the Business Section

  • Acting as a spokesperson for the section on radio segments, YouTube shows, podcasts and panels

 

Toronto correspondent • Techvibes • Jul 2015 - Mar 2016

  • Covered Toronto’s tech, startup and entrepreneurship spaces, which involved attending events, developing relationships with the industry’s key stakeholders and pitching stories.

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