Experience

Skills

Five years as a writer and editor for digital platforms
Advanced knowledge of graphics, podcasts, interactives and video/audio production
Working knowledge of audience development tools and social media scheduling tools (Google Analytics, Hootsuite, etc.)
Advanced SEO, WordPress and CMS knowledge
Adobe Creative Suite
Working HTML/CSS knowledge
Experience reporting on consumer trends, finance, monetary policy, technology, innovation

Writes for the national breaking news desk
Covers breaking Canadian stories independently in a fast-paced environment while collaborating with several different departments to produce content in the best-suited format
Continuously developing my knowledge of digital tools and using audience data to maximize the reach of stories
Writing/producing data-informed feature stories involving multiple components (video, audio and graphics)
Focuses on stories in the consumer trends beat, including finance, technology, economics and monetary policy

Led the launch of the website’s Business Section, which involved developing editorial coverage plans with a focus on enterprise and thought-leadership technology content
Worked with other editors to organize branded content initiatives and discover new monetization opportunities
Determined the best storytelling format to use for each piece published in the Business section
Helped direct sponsored content for the Business Section
Acting as a spokesperson for the section on radio segments, YouTube shows, podcasts and panels

Covered Toronto’s tech, startup and entrepreneurship spaces, which involved attending events, developing relationships with the industry’s key stakeholders and pitching stories.